Gershon is the founder and principal of Imperial Advisory.
Since founding Imperial, Gershon has served clients across a diverse range of industries and sizes. Companies ranging from pre-revenue startups to industry stalwarts with revenues of $1 billion have called on Gershon to provide them with guidance, strategy, and insight into capital raising, profitability and cash flow analysis, and investments in long term business growth.
Gershon began his career as a financial analyst for the Nassau County Treasury where he helped manage cash flow, debt, infrastructure, ratings and special projects relating to the county's $2.7 billion budget. He continued on to join the investment banking & origination team at FTN Financial before taking the role of Assistant VP of Bond Finance at the NY State Housing Finance Agency, where he worked on issuance and analytics for the State's multi-billion- dollar real estate bond portfolio.
Gershon is an Adjunct Professor of Finance at Touro College and has been a visiting lecturer at Hofstra's Graduate School of Business. He is also a contributor to Oxford University Press’s recent book on Fixed Income Markets.
Gershon earned a BA with a concentration in Business from Fairleigh Dickinson University and an MBA in Finance with distinction from Hofstra University.
Bob joined Imperial Advisory in 2019 as a business and finance consultant, and became a partner in 2021.
He began his career in public accounting and then went on to lead a customer-focused team at CSC ServiceWorks, a top provider of home and commercial laundry and air vending solutions. There, he served as CFO and, subsequently, CEO. During his seven-year run as CEO, Bob helped CSC double in size, primarily through acquisitions, and gained financial backing for the company via private equity investments.
Throughout his 30-year tenure in the C suite, he had a major hand in the organization’s growth from $12.0 million in EBITDA to over $300 million in EBITDA and $1 billion in revenue. Through centralizing key functions, developing sales effectiveness processes, and implementing automated repair and parts tracking, Bob consistently supported the brand’s growth and success.
In addition to his role at Imperial Advisory, Bob also works as an executive coach helping business leaders explore a range of broad-based issues outside the world of finance.
Bob earned his BA with a Concentration in Accounting and Business Management from Hofstra University.